An excellent article in Forbes. Read the full article here

Key messages

• There’s a silver lining in the cloud of aging – and it’s big.  Aging boomers represent a powerful wave of potential and opportunity.  Longevity is not diminishing their influence; it’s changing their focus as consumers, leaders, learners and workers.
• Now is the time for businesses, investors, educators, public policy makers and others to share in the fruits of longevity, or miss the chance to benefit from a massive emerging market.
• Another enduring misperception is that the 50+ are technologically challenged and unplugged. In fact, aging consumers are tech savvy and eager for more.
• According to the survey, more than 80 percent of those currently working say they would be willing to mentor younger people entering their fields, even if they had to sacrifice their own free time.
• Boomers’ intergenerational contributions are not limited to imparting wisdom, but also include acting as a catalyst in job creation. A large number of boomers aspire to an entrepreneurial path, and their new businesses bring job opportunities, growth and prosperity for all age groups

The longevity economy – understanding and capitalizing on it – and thinking different – can be an important part of the solution to America’s economic challenges and the challenges of many aging societies.